Effective Social Media Marketing: Social Media – If you haven’t read or heard it over there than you will not find it out. How come? Because social media is everyone’s go-to place for fresh celebrity gossip, world affairs and of course to voice their opinions.
What are Social Media and the way of Effective Social Media Marketing
What exactly is Social Media? Social Media includes Twitter, Instagram, Facebook, Snapchat, Pinterest, Tumblr, Linkedin and many more. They are platforms in the form of web and phone applications that allow the users to effectively communicate to wider audiences through them which includes sharing of photos, opinions, events etc.
Social Media has become the ultimate marketing tool for the giants and smaller brands alike and online promotion has yielded them great results and sales. But in the olden days, there was not much competition, the brands were less and so was the desire to one-up each other. But the times have surely changed, several retailers have emerged over the years into the online business and it is crowded on social media now; since everyone is out there to make the more sales, get the more recognition in terms of followers, re-tweets, reposts and what not.
This has surely given the masses a wide range of options to choose from but social media once being a hub of good content that included posts, pictures and news that was of substance and added value is now flooded with promotional bits and marketing strategies.
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One of the things retailers should be worried about is leaving their social media accounts empty with zero or less activity- That leaves a negative impression of your brand. There is no need or requirement to open accounts on every social media platform just because it is heavily used. You can focus on one that works for you and your chosen audience and go from there.
We all love a good sale, and having a brand you can very well shout that onto these web application but if this is what you are here to do, then your popularity will decrease significantly. Promotional bits are fine, but if you are not adding value then you might as well delete your account because it will not work out for you this way.
You need to be able to provide what the consumers would like to see and not what you want to sell – At least not all the time. Then comes engagement – Provide them with content that would ask for their participation. It will enhance your visibility among them, since liking a page or an account and forgetting about it the next minute is how social media works; it is a fast-paced where people do not give much attention to something for long and move on to something else that catches their eye. Not only you need to be relevant to them, but also interesting enough to spark an interest – And engaging posts is what will keep them coming back to you. For example, ask for their opinions or a post that brings out their creativity – fun stuff basically.
Last but not the least – Pictures; the fastest way to attract someone’s attention is through a captivating high-quality picture. They play a massive role in social media – Instagram is one big example of this. Big giant brands and retailers have been using high-quality pictures to promote their latest collections, gadgets, online shopping in Pakistan and what not. Videos definitely come next.
These few pointers can really help you take the step into the effective social media marketing and not fail.